TCL Electronics

Creative Direction
Full Digital Marketing Service
tcl-c

TCL is one of the world’s leading consumer electronics manufacturers with a presence in 78 countries around the world and has now grown to be one of the most successful television brands in Australia.

Background

TCL were excited to showcase their upcoming technology line-up of Smart Televisions for 2018 in the form of a printed product brochure supported by specific point of sale material. Direction was a high end look/feel using lifestyle imagery with neat, simple typography and a colourful, interesting palette. Theme: The Creative Life – Redefined.

Creative Direction

Brand Solutions worked together with the TCL Marketing Team on ‘Key Visuals’, creative concepts and design and layout. TCL were very pleased with the outcome – a high-end look printed brochure and a dynamic range of eye catching in-store displays that attracted the consumer’s attention and delivered the TCL brand look and feel which complemented the new full range of televisions.

Website Development

We are responsible for designing, building and ongoing maintenance of the Australian TCL website. With each new year comes the launch of a new product range and in turn a new look and feel for the product pages. We made sure we looked at any functionality improvements such as loading speed and mobile responsiveness.

Outcome

We continue to deliver a professional, engaging and dynamic website which has immediately contributed to increased sales for the TCL brand of TVs. The ongoing analytic reports ensure we are always focussed on measuring expected KPIs and monitoring performance. TCL have also invested with Brand Solutions on a full digital media strategy to support their website which builds on their online presence and overall brand recognition. The results speak for themselves with TCL leading their competition in several online activities.

Services provided

Digital Audit and Competitive Research – Heat Mapping

Website design, development and maintenance

Brand Development and Graphic Design
• Promotional campaigns – ‘Key Visuals’
• Brochures, POS, Online Digital Media
• Retailer catalogue Ads

Social Media Management (Facebook)

Search Engine Marketing (Google Adwords)

Google Display Network (GDN)

Email Marketing (Mailchimp edms)

“Brand Solutions continue to impress us and have become one of our most trusted partners. Fundamentally, they have the in-house design skill set and digital knowledge required to deliver the work.
However, most of all, not for expertise or experience, but for simply, consistently, ‘getting it done’. We see this in their efforts to meet deadlines and continually assist us grow our brand in Australia.

I have complete confidence recommending Brand Solutions as an agency partner.”

Gaspar Xie
Marketing Officer, TCL Electronics Australia Pty Ltd

Work with us – Say Hello!

Our team is available from 9:00 am to 5:30 pm AEST Monday to Friday.

If you have any questions regarding our services or website, please contact us by filling out the following form, e-mailing or calling us and we’ll get back to you as soon as possible.